William Hatfield

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William Hatfield
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William Hatfield

Community & Workstyle Director - The Work Well

William is the Community and Workstyle Director at Caldwell's new coworking community, The Work Well. He serves as the liaison for Work Well members in managing all their operational needs and coordinates all the programming, events and marketing for The Work Well.

William previously served as Caldwell's Commercial Marketing Director, where he supervised the strategic marketing, brand positioning and communication initiatives for Caldwell Companies Commercial lines of business. In addition, he did market research and analysis to identify opportunities within Caldwell’s current database of prospects and detecting trends within the Commercial Real Estate industry.

William is a graduate of Texas Christian University with a Major in Radio-TV-Film and a Minor in Journalism. At TCU William was an editor for the University newspaper. He continues to write freelance for the Houston Chronicle as a high school football correspondent.

William has over 25 years of advertising, marketing and conference event experience. Prior to joining Caldwell Companies, he worked at a marketing firm as an Account Executive and had Towne Lake as a major client.

Away from Caldwell Companies, William has served as Cubmaster for his son’s Cub Scout Pack and coaches Upwards Sports at Bear Creek Baptist. He also enjoys reading, golf, tennis, cycling and watching high school and college football.