About Caldwell Companies

Caldwell Companies is an award-winning, fully integrated real estate development and investment firm based in Houston. Caldwell Companies has been in business for over 30 years and is a faith-based, lifestyle real estate firm that develops large-scale master planned communities, associated commercial developments, and residential rental communities. We are vertically integrated and have a very active construction team building incredible places. We are committed to building extraordinary communities that enrich the lives of our residents. The firm also engages in a variety of real estate investment and asset management.

Our company culture is a fun, active environment where the individual is treated with respect and accountability which helps foster personal growth and achievement. Our work setting is an entrepreneurial, fast-paced, and exciting environment. Caldwell Companies consistently ranks as a Best Place To Work in Houston by the Houston Business Journal year after year! We were recently named as the #2 Large Company to work for in Houston. The Caldwell team is a dynamic collection of leaders and innovators embracing the vision to create extraordinary places and lifestyles that make life better through our simple mission: Doing it right. Right now. ® This statement is the core of our philosophy on the ongoing pursuit of excellence in all aspects coupled with an underlying sense of urgency to leverage market opportunities. The foundation for how we do business is rooted in our values of integrity, accountability, teamwork, and serving others.

Description

We are currently seeking a dynamic, experienced marketing professional to join our internal marketing department and oversee the marketing of a large-scale master-planned community for active-adults. The Marketing Manager will report to the CMO and work closely with the development team and third-party consultants on a comprehensive strategic marketing plan that highlights the community’s USP and attracts homeowners.  This unique opportunity is responsible for planning, executing and measuring a wide variety of marketing initiatives as it relates to community branding, awareness, and positioning in the marketplace. 

The Marketing Manager will be responsible for creating, planning, executing a robust and measurable marketing strategy for the community.  Daily responsibilities include coordinating marketing collateral, print material, direct mail, and billboard advertisements; realtor relations, event execution, implementing promotions, and organizing all community marketing initiatives. This role has a heavy emphasis on digital effectiveness and experience with social media ads, SEO, SEM, PPC, websites, display ads, video, eblasts, and other digital mediums is preferred.  Other responsibilities include producing, maintaining and following an annual budget and reporting on key success metrics.

This position is not an 8 – 5, Monday – Friday desk job, therefore qualified candidates must be able to work full-time hours that are flexible and will include nights, weekends and holidays. Please note that many activities may take place outdoors.

Poised to be one of the leading active-adult communities in the nation, this community will offer best-in-class amenities and lifestyle for its residents. Please note that the community is located in Willis, so close proximity to Woodlands/Conroe area or North Houston is ideal.

Responsibilities

-  Strategic & Marketing Planning

• Establish marketing goals and initiate marketing plan with direction from the development team
• Devise and direct the community’s comprehensive sales strategy
• Build awareness, generate a substantial lead bank, and drive traffic onsite to meet home sales projections
• Measure the success of marketing programs quarterly against defined goals, adjusting as needed

-  Marketing Implementation

• Monitor and oversee implementation of marketing initiatives with outside service providers such agencies, designers, sign companies and mail houses
• Oversee and contribute to design of marketing initiatives such as website development and management, video production, digital marketing, e-newsletters, direct mail, social media, print advertising, collateral, referral programs and signage
• Oversee and ensure integrity of community brand
• Coordinate advertisement placement, monitoring various editorial calendars
• Be actively involved in the marketplace and identify unique opportunities to position the community’s achievements

-  Budgeting and Reporting

• Help determine marketing budgets and monitor monthly expenses, measure lead source, and ROI
• Seek the most cost effective and creative ways to reach target markets and achieve market awareness
• Measure lead source data and regularly report on key success metrics
• Supplement and utilize central database management for reporting and lead insight

-  Event Coordination

• Coordinate onsite realtor events and realtor relations program
• Plan and execute both large and small scale public marketing events to build awareness and sell homes
• Work in conjunction with the resident lifestyle program and assist with homeowner events, as needed

Requirements

• Degree in Marketing, PR, Communications or related field
• 5+ years experience in residential marketing, preferably in homebuilding/development
• Experience with Active-Adult housing (55+) required
• Experience with Community Grand Openings, Home Sales, and/or Sales strategy a must
• PR experience a plus
• Ability to work effectively in a fast-paced environment with multiple priorities and frequent deadlines
• Driven Individual with the ability to work independently as a self-starter