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Multi-Family Marketing Manager

Marketing ∙ Cypress, TX

About Caldwell Companies

Caldwell Companies is an award-winning, fully integrated real estate development and investment firm based in Houston. Caldwell Companies has been in business for over 30 years and is a faith-based, lifestyle real estate firm that develops large-scale master planned communities, associated commercial developments, residential rental communities, real estate investment and asset management. We are vertically integrated and have a very active construction team building incredible places. We are committed to building extraordinary communities that enrich the lives of our residents.  

Our company culture is a fun, active environment where the individual is treated with respect and accountability which helps foster personal growth and achievement. Our work setting is an entrepreneurial, fast-paced, and exciting environment. Caldwell Companies consistently ranks as a Best Place To Work in Houston by the Houston Business Journal year after year! We were recently named as the #2 Large Company to work for in Houston. The Caldwell team is a dynamic collection of leaders and innovators embracing the vision to create extraordinary places and lifestyles that make life better through our simple mission: Doing it right. Right now. ® This statement is the core of our philosophy on the ongoing pursuit of excellence in all aspects coupled with an underlying sense of urgency to leverage market opportunities. The foundation for how we do business is rooted in our values of integrity, teamwork and serving others. If you have the right experience, share our vision and adhere to our values, we would love to hear from you.


Job Summary

We are currently seeking an experienced multi-family real estate marketing professional to oversee the initiatives of our rapidly expanding rental community portfolio.   The Multi-Family Marketing Manager will be responsible for building three specific multi-family brands and executing a comprehensive strategic marketing plan for each specific rental community through a diverse mix of initiatives, reaching various target audiences to generate leads, drive traffic and support leasing. This role is responsible for both corporate brand awareness and positioning in the marketplace as well as the strategic marketing of each asset in the rental portfolio.

This key marketing position collaborates heavily with the development team, onsite teams, and leadership to create customized tactical marketing strategies and ensure consistent deployment across our multi-family portfolio. They work closely with both internal and third-party partners to implement a strategic marketing plan that aligns with community and portfolio goals.

Daily responsibilities include overseeing creation of marketing  collateral, signage, billboards, print media, direct mail, digital advertising, websites, realtor relations, social media content, community outreach, and onsite events. This role has a heavy emphasis on digital effectiveness relating to social media content, ads, SEO, SEM, PPC, ILS syndications,  websites, display ads, video, eblasts, and other digital mediums.  Other responsibilities include producing, maintaining and following an annual budget and reporting on key success metrics.

This exciting, fast-paced role offers huge growth potential and the unique opportunity to join a well-established  development company to build an award-winning multi-family portfolio.



  • Establish and build brand awareness of Caldwell’s three separate multi-family brand offerings: Asher, Mirella & Cadence Creek
  • Oversee Corporate branding initiatives. Ensure integrity of the Caldwell Community brand and maintain consistent branding across the portfolio
  • Define, direct, and execute strategic  marketing initiatives for each community asset within the portfolio to build awareness, generate leads, drive traffic, and meet lease-up projections
  • Serve as primary marketing contact and collaborate with development & leasing team on marketing initiatives that enhance property performance and support portfolio goals.
  • Develop tactical marketing campaigns and individual asset marketing strategies that promote each community’s brand and achieves its business goals over the life of the asset.
  • manage design agencies, consultants, and third-party providers on the creation of community specific collateral materials, communication pieces, promotional items, websites, and digital assets to ensure high quality and timely completion of deliverables that align with brand standards
  • Assist onsite teams with establishing and implementing social media strategy, email marketing, resident communication, and overall customer experience
  • Monitor the performance of key initiatives and technology platforms to increase performance and minimize marketing expenses.
  • Meet with team regularly to discuss marketing goals, review effectiveness and enhance property performance. Continually measure the success of marketing programs against defined goals, adjusting as needed
  • Provide marketing budget recommendations and supports annual budgeting efforts for each asset. Monitor spend to align with ROI benchmarks, tweaking as needed to achieve optimal results
  • Seek the most cost effective and creative ways to reach target markets and achieve market awareness
  • Measure lead source data and regularly report on key success metrics
  • Survey customers regularly and report to team on key insights and findings
  • Stay up to date on key industry trends, best practices, and economic fluctuations


Job Requirements

  • Three to five years experience in multi-family marketing, preferably in a lease-up role
  • Active Adult experience with 55+ leasing preferred
  • Strong digital marketing skills required
  • Familiar with major multi-family technology platforms, systems, and listing services
  • Bachelor's degree in a related field or equivalent progressive experience in marketing
  • eye for design and understand what elements make unique creative content
  • Must be adaptable, creative, good at working with others, and problem solving

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